Keyword research is the most fundamental activity
of SEO. Personalized search, social
media, and SEO for Flash are all very exciting, but without the right keywords,
SEO efforts will go astray.
Keywords are the building blocks of SEO. Keywords are one of the most important
aspects of good SEO. The right way is
uncovering the keywords that makes most sense for your business and using them
in a way that makes qualified traffic to your site.
Keyword Research
The process of selecting the appropriate keywords
for your site is called keyword research. It involves, what terms people search
for, how often, and how many and which other sites appear for those terms.
Keyword research is a strategic exercise that enables you to determine which
queries your site is most relevant for and for which you can feasibly expect a
return. Do it right and your potential
for top placement source.
Doing in right way
You think at least 10 to 20 keywords and they are
relevant to your site. However, the way you think about your organization or
business may be very different than how customers think about it. Keyword research tools are essential for
seeing what users truly search for. These tools generally keeps data on search
engine about the queries that have been conducted over the past month, more
often over the past year. They enables you to get an idea of which specific
terms are searched for, and how often. They allow you to enter one term and get
back other related terms, including synonyms, variations, plurals, and misspellings. The lower the competition for a given
keyword, the better your chances of getting a good ranking.
KEYWORDS SHOULD HAVE THE FOLLOWING QUALITIES:
· Strongly relevant to your site for which you
have content
· Relatively high search: The terms for which
people are actually searching
· Low competition: The
keywords should have less number of search results
· If you choose highly popular and competitive keywords, you do not get a chance
of getting a top ranking.
· You choose very nearly targeted or suited keywords
and you end up with terms that are so specific and no one
actually searches for them.
FREE HELPFUL TOOLS: Two free tools you can try:
· Google's Adwords Keyword Tool provides a
long list of related terms and indicates search volume based on a five-point
ranking.
· Yahoo's Keyword Selection Tool provides actual keyword volume for
the most recent month it has data both for the term you type in and for related
terms.